| TITLE |
DATE |
AUTHOR |
CPSM* |
1-on-1 Management: What Every Great Manager Knows That You Don’t |
2008 |
Kelly Riggs |
N |
2003 Marketing Survey |
2003 |
ZweigWhite |
N |
2009 Marketing Salary and Expense Survey |
2009 |
SMPS |
N |
A/E/C Marketing Fundamentals |
2004 |
Kubal, Miller, & Worth |
Y |
Charting Your Career Path: Opportunities for Professional Service Marketers in the 21st Century |
2001 |
Sally Handley & Sharyn Yorio |
N |
The Circle of Innovation: You Can't Shrink Your Way to Greatness |
1999 |
Tom Peters |
N |
Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients |
2006 |
Ford Harding |
Y |
Design. Market. Grow! |
2002 |
Craig Park |
Y |
Guerilla Marketing in 30 Days |
2005 |
Levinson & Lautenslager |
N |
How to Be That Guy |
2006 |
Scott Ginsberg |
N |
Institutions of American Democracy: The Press |
2005 |
Overholser & Jamison |
N |
Marketing Handbook for the Design & Construction Professional, Second Edition |
2000 |
SMPS |
Y |
Marketing Handbook for the Design & Construction Professional, Third Edition |
2009 |
SMPS |
Y |
Marketing in the 21st Century for Design Professionals |
2002 |
David A. Stone |
Y |
Plan-It: A Down-to-Earth Guide to Market Planning and Budgeting in the Design & Construction Industries |
2002 |
Lisbeth Quebe |
Y |
Professional Services Marketing Articles |
1999 |
SMPS |
Y |
Rain Making, 2nd Edition: Attract New Clients No Matter Your Field |
2008 |
Ford Harding |
Y |
Rain Making: The Professional's Guide to Attracting New Clients |
1994 |
Ford Harding |
Y |
The Associated Press Stylebook and Briefing on Media Law |
2000 |
Norm Goldstein |
N |
The Press |
2005 |
Overholser & Jamieson |
N |
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye – and What to Do About It |
2009 |
Al & Laura Ries |
N |
WIRED! How to Crawl Inside Your Client's Mind for Success in Business Development |
2000 |
David A. Stone |
Y |
| Webinar: Creating Proposals that Win |
2006 |
SMPS |
N |
| Webinar: Establishing a Successful Business Development Culture and Process for Your Firm |
2007 |
SMPS |
N |
| Webinar: Motivate and Train Technical Staff to be Effective Business Developers |
2008 |
SMPS |
N |
| * "Y" denotes recommended reading for CPSM exam. |
| Books are available to members only. Contact Vicki LaRose at vlarose@civildesigninc.com to check out one of these books for a two-week period. |
